Brand-turned-product designer fiercely passionate about empowering users and communities through delightful experiences.
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Background
💪🏻 Agency + Startup
Location
🇸🇬 Singapore-based
🇵🇭 Manila-raised
Current Role
Co-Founder & Head of Design @ wildcats.io
WILDPAWS NFT
Making Web3 accessible through digital cats, NFT payments, and community education
LOCOLLAB
Revolutionizing biz networking through profiles + swipes
WIGGL APP HOMEPAGE
Improving affordance and metric visual cues for better access to workplace injury prevention
WIGGL WEBSITE
Building visual storytelling to highlight features and benefits of a workplace injury prevention tool
INTEGRATE SCHOOL
Enhancing website usability: Utilising AI to generate lesson plans in minutes
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COCA-COLA SOUTHEAST ASIA
Spreading holiday cheer through iconic holiday symbolisms
SINGAPORE SYMPHONY CHORUSES
Creating a brand family of Singapore's national choirs
WILDCATS
Reflecting the brand values of Bold, Grit, Play, Imagine
IPI SINGAPORE
Reframing and renaming IPI as Singapore's leading innovation agency
I'm Rox.
Nice to meet you!
A multidisciplinary designer, I blend brand and product to empower and delight users. I believe that every problem can be solved by simplifying patterns and solutions with visual storytelling and fresh perspectives. 💪🏻
An empath, I'm always in the shoes of my users. My passion is to help and grow alongside you—individuals, startups, entire communities. 💞
At the end of the day, I believe that life happens outside the office, where our moments, passions, relationships, and hardships shape who we are. 🙆🏻♀️
Work Experience:
Wildcats
Co-founder & Head of Design 2023 - PRESENT
Creative Lead 2021 - 2023
Started as Creative Lead, managing a team of designers with Wildcats being an innovation challenge service provider. Now in a product-focused role, designing apps, events, and experiences for our entrepreneur community.
LASALLE College of the Arts
Industry Mentor 2021, 2024
Mentored final year design comms students in design thinking and UX techniques for product development.
DIA Brands
Senior Brand Designer 2019 - 2021
Brand Designer 2017 - 2019
Translated marketing strategies and business goals into design
solutions, crafting distinctive brand identities and experiences for diverse target audiences across the agency’s portfolio.
Brands i've worked with:
Proof of life, for funsies.
I perform once in a while in full makeup and a fancy dress 🤔
Always on a mission to find the best food spots in the world!
Conducted a branding workshop with Creative Circle SG
My students from final year design comm @ LASALLE!
Flew to the US to meet our cohort's startup founders in the OCEAN accelerator program.
Sometimes the best ideas come in the toilet
Finished a Hyrox!
I dream of making my own natural wine/mead.