Brand-turned-product designer fiercely passionate about empowering users and communities through delightful experiences.

Background
💪🏻 Agency + Startup

Location
🇸🇬 Singapore-based
🇵🇭 Manila-raised

Current Role
Co-Founder & Head of Design @ wildcats.io

Email

WILDPAWS NFT

Making Web3 accessible through digital cats, NFT payments, and community education

LOCOLLAB

Revolutionizing biz networking through profiles + swipes

WIGGL APP HOMEPAGE

Improving affordance and metric visual cues for better access to workplace injury prevention

WIGGL WEBSITE

Building visual storytelling to highlight features and benefits of a workplace injury prevention tool

INTEGRATE SCHOOL

Enhancing website usability: Utilising AI to generate lesson plans in minutes

COCA-COLA SOUTHEAST ASIA

Spreading holiday cheer through iconic holiday symbolisms

SINGAPORE SYMPHONY CHORUSES

Creating a brand family of Singapore's national choirs

WILDCATS

Reflecting the brand values of Bold, Grit, Play, Imagine

IPI SINGAPORE

Reframing and renaming IPI as Singapore's leading innovation agency

I'm Rox.
Nice to meet you!

I knew I wanted to be a designer when I won first place at my local neighbourhood school’s drawing contest, ages ago. Told myself that I could make this my life.

Fast forward to a degree in business and a first-class honours in design, i’ve helped countless businesses find their brand across various industries, from F&B to healthcare. I’ve developed and managed NFT projects from scratch, and helped consumers thrive in startup products. I’ve built teams from scratch and helped talented individuals grow into their fullest.

Now I’m ready for my next challenge—what can I do for you?

Work Experience:

Wildcats

Co-founder & Head of Design 2023 - PRESENT

Creative Lead 2021 - 2023

Started as Creative Lead, managing a team of designers with Wildcats being an innovation challenge service provider. Now in a product-focused role, designing apps, events, and experiences for our entrepreneur community.

Various Startups

Freelance Product Designer 2024 - PRESENT

Helped bootstrapping startups build digital platform UX and UI from scratch, guiding initial design strategies and execution.

LASALLE College of the Arts

Industry Mentor 2021, 2024

Mentored final year design comms students in design thinking and UX techniques for product development.

DIA Brands

Senior Brand Designer 2019 - 2021

Brand Designer 2017 - 2019

Translated marketing strategies and business goals into design
solutions, crafting distinctive brand identities and experiences for diverse target audiences across the agency’s portfolio.